Rochelle is a dedicated Executive Administrator with a background in the natural products industry, where she has had the privilege of contributing to vibrant collaborative teams during her time at New Hope, WhiteWave, and Danone. Following a professional tour of duty as the hub for a dynamic executive team at a tech startup, she discovered a deep passion for entrepreneurial teams, especially in markets aligned with a wellness-focused mission.
Her early career was dedicated to mental health and community wellness, emphasizing creative modalities in group settings. Rochelle holds a Bachelor’s degree in English and Writing from NYU, as well as a Master’s in Creativity Development from Pratt Institute. She recently completed a certificate program in group facilitation with the East Side Institute.
Based in Boulder, CO, Rochelle resides with her husband, son, and little dog. She is an active board and committee member with Adventure Judaism and Growing Up Boulder. During her free time, she enjoys biking, tending to her garden, going on hikes, practicing hot yoga, and playing with creativity through clay, poetry, and various media whenever the chance arises.